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FREQUENTLY ASKED QUESTIONS

Getting Started

How much does it cost to run a campaign


It is free to create your Dreamscope Crowdfund account.

Depending on the funding mode you choose during your campaign setup, we take a commission off of anything you've raised. If you choose "All or Nothing" funding mode then we take a 5.25% commission. If you choose "Keep It All" funding mode then we take a 7% commission.




What is Stripe?


Stripe is the payment processor that we use to process credit/debit card contributions. In fact, if you sell on your own website, you likely have the option of using Stripe as your payment processor, too! Stripe is very secure, handles high volume of payments, and they are fully PCI compliant.





Campaign Set Up

What are the 'Funding Modes'?


'All or Nothing' funding mode – this mode requires you to meet your fund raising goal in order to get any money. Contributors are charged for their contribution after the campaign has ended and Dreamscope Crowdfunding takes a 5.25% commission.

' Keep It All' funding mode – this mode means that even if you do not meet your fundraising goal, you get to keep what you raise. Contributors are charged immediately, and Dreamscope Crowdfunding takes a 7% commission.




What is the "Set campaign as private" option?


As the name suggest, this allows you to run a campaign that isn't public. A special link will be generated for you to send to your supporters who will then be able to make contributions but the campaign will not be seen on the Dreamscope Crowdfunding website. That is, it will not appear in searches, it cannot be a "featured" campaign, and so on.




Why is a video required and what is it?


The video pitch can be one of the most persuasive and effective tools that project builders have to engage an audience and potential backers. Here are some ground rules for effective video pitches:

  1. Start by examining at least 10 other video pitches before beginning. Look at successful projects and unsuccessful ones alike. Think about and analyse why some were better than others and plan your video accordingly.
  2. Next, prepare–and then prepare some more. Make sure you have something eye-catching to show that will quickly grab people’s attention and make them interested in your project.
  3. Keep the contents of your video short, simple and engaging: You should grab the viewer’s attention in the first 10 seconds and keep things brisk and engaging – upwards of two minutes is pushing it for overall length, given shortened online attention spans.
  4. Make sure your pitch clearly demonstrates your project, key selling points and what makes it unique. Videos should clearly represent each new venture and why it’s so original and compelling. Let viewers know: Why are you passionate about projects, and why should they be as well?
  5. Clips don’t have to be “professional” or polished. However, you must make sure that segments aren’t choppy, poorly lit or difficult to discern, and that audio is clear and understandable.
  6. Be yourself–and be natural and upbeat. You want people to believe in you, to be on your side, and to want your project to succeed. Remember, you’re selling yourself as much as you’re selling the project. Bear in mind, however: You’re not a used car salesman or a dis- count furniture wholesaler – honesty and warmth are essential. You can be nerdy or funny or even a little awkward. It’s OK, as long as you’re authentic, and express yourself clearly and with genuine enthusiasm.
  7. Rehearse your pitch so that it becomes second nature. Learn to express yourself concisely and with a positive and enthusiastic attitude. Remember, you are your project’s biggest evangelist – if people don’t think that you believe in the venture, they won’t either.
  8. Describe your project, your goals, why you need the money, how you’ll use it and the time frame in which you need pledges to come in. And definitely don’t forget to describe the rewards you have to offer. Answer these questions for the audience:
    1. Who are you?
    2. What is your background relevant to this project? Why should I trust you?
    3. What is your project?
    4. What’s so special about it?
    5. What does it look like?
    6. How long will it take to complete the project?
    7. How much backing do you need to complete the project?
    8. How will you use the money?
    9. What rewards are you offering?
    10. What will you do if you get more money than you are asking for?
    11. Why is your project worth viewers’ hard-earned money?
    12. How will you keep in touch with the community during development, and after the product is released?
Be reasonable. Only promise content, features, services or opportunities that you know you will be able to deliver upon if goals are met. Save inessential or riskier additions for updates and “stretch goals” that can be added once your initial goal is achieved. (Note that it’s important to check funding rules on the site or services you are using before beginning... most allow you to keep everything you make, even past your goal, but some do not.) It is also important to check rules regarding copyrighted content. If you don’t own it or make it yourself, be sure that you have the rights to use it. *taken from "The Crowdfunding Bible" by Scott Steinberg. Download it for free here




What are the campaign rewards?


The campaign rewards are what your backers will get for backing your campaign. It's typical to set different tiers - £10, £25, £50, £100, for instance - and then set rewards for each. It's typical that as the contribution amount increases, the contributor will get everything in the previous tiers PLUS something more.




What campaign rewards can I use?


When weighing reward prospects, be sure to research similar projects to see what type of rewards have been provided previously, what strategies worked and didn’t, overall distribution makeup of reward structures, and individual items’ and package deals’ respective contributions to campaigns’ bottom line. Following are examples of some of the kinds of rewards that you might consider offering:

  • The product itself. Be sure to calculate any costs associated with this kind of reward and figure them into your pricing structure and funding goals. If working with outside vendors, be aware that there may be distribution costs or limitations that strategic partners will impose regarding the number and variety of items that you can discount and use as rewards.
  • Advanced or early access to the product or preproduction units. Or, for that matter, alpha and beta testing programs.
  • Enhanced versions of the product. For instance, autographed, deluxe, director’s cut and collector’s editions. Merchandise and souvenirs. Besides “making of” books and autographed materials, you might offer posters, stickers, t-shirts, caps and other items that commemorate the project.
  • Behind-the-scenes photos, videos and booklets. Items that show the people, concept work and other elements featured within the project – especially if there is a large visual component to it.
  • Opportunities to affect the project’s eventual outcome. Some film, book, music, TV, theatre and video game projects allow backers at certain levels to suggest how stories develop, what’s included in the finished package, and featured subjects or locations. Be advised, however: Caution should be taken here so as not to leave potential backers with the impression that the overall product vision is unfocused, not clear, or subject to significant change. A number of campaigns have failed when concepts were left up entirely to the online community to define, potentially because consumers had less confidence in a product whose vision was TBD.
  • Making your backers part of the product. Some creative projects allow backers at certain levels to be a character within the narrative, soundtrack or action itself.
  • Giving contributors credit. It’s always a good idea to thank your backers, but sometimes there are ways to do so publicly, within the product itself (ex. within the liner notes, or book or game credits) or at surrounding events via mentions over a microphone or banners/signs specifically thanking especially generous donors.
  • Combined rewards. Rewards that combine several of the rewards into one, or bundle several pricing tiers worth of incentives’ together. Many successful campaigns use an “all of the above” strategy, offering simple rewards at lower tiers and then simply adding new offers on top of them, so that most tiers begin with “all previous rewards plus...”
  • Exclusive access. Chances to meet people who are part of the creative team behind various projects, or related notables (e.g. actors, directors, musicians, artists, online celebrities, etc.) whom audiences would like a chance to interact with.
  • Private parties, events and occasions. Some projects offer special events as a re- ward to donors – usually the ones at the highest tiers. Rewards might include invitations to exclusive launch parties, private events held in backers’ honour or grand gala affairs that will be held if the project earns certain dollar amounts above and beyond its initial goal.

There are lots of options when it comes to creating unique, eye-catching and memorable rewards. Pick the ones that fit your project best. *taken from "The Crowdfunding Bible" by Scott Steinberg. Download it for free here




What is the campaign "Description"?


This is your chance to make your written pitch to potential contributors.

What you write about your project and how you describe it is very important. People will read it and want to find that all of their key questions have been answered. At minimum, here is what you need to tell them:

  • Who are you?
  • What is your background relevant to this project?
  • Why should I trust you?
  • What is your project?
  • What’s so special or unique about it?
  • What does it look like?
  • How long will it take to complete the project?
  • How much backing do you need to complete the project?
  • How will you use the money?
  • What rewards are you offering?
  • What will you do if you get more money than you are asking for?
  • Why is your project worth readers’ hard-earned dollars?
  • How will you keep in touch with the community during development, and after the product is released?

NOTE: keep it simple! Don’t write a complicated message. You’ll be able to communicate better with contributors if your messages is simple, direct, free of complicated terms, free of industry jargon, and so on.

*taken from "The Crowdfunding Bible" by Scott Steinberg. Download it for free here





Running My Campaign

What happens after I submit a campaign?


Once a campaign is submitted, it is reviewed by a member of our team to ensure it meets our guidelines. You will recieve an email confirmation once your campaign has been reviewed. We aim to process all campaigns within 24 hours.




Should I contact my backers?


You should always make it a goal to post regular updates on your crowdfunding campaign. Some people maintain a blog where they continue to share information about the project and other news and material of interest to their audience. Whichever your preferred method for staying connected with fans, the mandate is simple: Keep them riveted. If you can, continue to entertain your audience with behind-the-scenes peeks, project updates and stories told through posts and videos, cool new concept art, or any other vehicle that engages them. Likewise, it may also pay dividends (both figuratively and literally) to solicit your backers’ involvement in some of the decision making – and most certainly will to include them in the conversation. Have no doubt that a lot of contributors will be happy to share their ideas for making your campaign more successful – solicited or not. After all, who more than they wants to see you succeed?




How do I post project updates to my campaign?


To notify the backers of an update to your campaign:

  • Click on your profile icon at the top right
  • Go to “My Campaigns”
  • Choose the campaign you want to update, then click “Manage Updates”
  • Create your Update. Make sure, if you want to send to all backers, that you have selected “All backers”, under “Who should see this?”. When you are finished click save
  • When you are ready, click “publish”, then “yes” to the pop up. To send an email notification, click “notify backers”. This will send an email to all of the backers of the specified campaign.




How do I email my backers?


  • Go to your campaign manager by clicking the top right corner icon and choosing “My Campaigns”
  • Pick the campaign you want to email all backers and click the “Manage Updates”.
  • Press “Add Update” and then fill in the title and body with what you want to tell your backers. In the “Who should see this?” dropdown choose the “All backers” option.
  • After you have the title and body to how you want it press the “Save” button. It will now show your newly created update. Once you confirm this is what you want to send you can press the “Publish” button. Now that it is published it can be seen on your campaign page.
  • Now just press the “Notify Backers” button and it will email all your backers with your newly created updated.





General

Why Dreamscope Crowdfunding?


Dreamscope Crowdfunding is run by Dreamscope Media Group. We are a music-based production company whose aim is to actually put the power and control back in the hands of the artists. We don't just say it - we act on it in every aspect of our company. Whether is our artist development programme for artist/bands, our Artist Toolkit, or our book on Artist development, we are constantly looking at ways to keep the artist in control - no gimmicks. Dreamscope Crowdfunding is set up for just that purpose - to keep you in control.




What can I use Dreamscope Crowdfunding for?


We are dedicated to helping musicians, artists, and bands run campaigns to fund every aspect of their careers. Recording an album, buying new gear, tour costs, and marketing are just some examples. If you don't see a category that you'd like to run a campaign under, just email us at crowdfunding@dreamscopemediagroup.com and we will get it up for you!




Why should I Crowdfund?


Crowdfunding doesn’t just help you finance your projects – it also lets you gauge public interest before launching new products or inadvertently spending millions on goods destined to collect dust in a warehouse. Some even say it’s the best thing to happen to business since Apple’s App Store. More important to note though is that you don’t have to be a large, success- ful business to tap into its power – and that nearly any venture from art exhibitions to charity fundraisers can benefit. Whether looking to boost interest in a new neighbourhood record store or skate park, or your grandkids’ school fair, even everyday individuals can enjoy the heightened support and publicity such campaigns bring.

Furthermore, this strategy not only allows you to gauge the scope of general consumer interest in, and test the validity of, new concepts. It also gives you a direct conduit to shoppers, including those who are willing early financial supporters, and consequently the likeliest to spend more on updates and future releases. (A value proposition that becomes even more attractive if your product incorporates opportunities for the post-release purchase of additional content, e.g. via add-ons, expansions and microtransactions...) As an added benefit, crowdfunding additionally allows you to start forging early and strong relationships with committed customers, who will ultimately become your product’s top advocates upon release.

From an entrepreneur’s standpoint, it’s hard to argue with the results. Under typical scenarios, business owners make educated guesses about products that people will be interested in, and how much they’ll be willing to buy. Using crowdfunding, they can instead test ideas at little up-front cost and then spend accordingly. What’s more, crowdfunding provides a better way to generate interest in projects and pre-orders up-front. Not only are customers more emotionally invested in the development process, they’re also more emotionally invested in the end result. Advance purchases also provide working capital to fuel production, and rewards offered in exchange for fans’ support provide a positive way to give back to deserving contributors. Best of all, crowdfunding lets you launch big ideas with next to no advance costs, and launch them right from your kitchen table. Even better, you can monitor and manage the process from your home computer, laptop or even your iPad.

Another significant advantage of crowdfunding is that you don’t give away any ownership or equity stake in the venture. Traditional sources of investment typically require that you give up a portion of a company or project in exchange for their support. Moreover, investors frequently expect a quick return on investment (ROI), often at odds with entrepreneurs’ focus on long-term value creation – and can even influence your project in ways you hadn’t anticipated, and sometimes don’t welcome. In contrast to the crowdfunding model, which affords backers no formal creative or commercial power over your project, traditional investment models, and investors, can often hold your feet to the fire at any time.

*taken from "The Crowdfunding Bible" by Scott Steinberg. Download it for free here




How much does it cost to create an account?


It is 100% free to create your account. We only take a small percentage on the contributions to the campaign you run, 5.25% or 7%, depending on the 'funding mode' that you choose when creating your campaign.




How do I access the data you have about me?


You can access the information Dreamscope has about you very easily!

  • Log into your account
  • Go to 'My Dashboard' by clicking your profile icon in the top right
  • Go to 'Profile Settings'
  • Click 'Account Settings'
  • Scroll to the botton and select 'Export data'. All of your data will export in .CSV which can be opened in programmes such as Microsoft Excel or Apple Numbers.




How do I delete my account?


  • Log into your account
  • Go to 'My Dashboard' by clicking your profile icon in the top right
  • Go to 'Profile Settings'
  • Click 'Account Settings'
  • Scroll to the bottom and select 'Delete Account'





After My Campaign

How do I get paid?


Your campaign contributions are stored securely in a dedicated client holding account. We process bank transfers on the 15th and the last day of every month. So if, for example, your campaign ends on the 18th of February then you'll be paid on the 28th.





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